Optimize
I help custom home building clients feeling overwhelmed and uncertain — unsure where to start and afraid of overspending — to confidently in control of their design and build process, so they can create a beautiful, sustainable home on budget, on schedule, and without compromising the values that matter most to them.
If you:
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Are feeling overwhelmed and uncertain about building a custom home or renovating
Have been told sustainable homes “just cost more” so you’re thinking of abandoning your project values
Want to build your dream home, but don’t want the process to be a nightmare
And You Want To:
Be confident and prepared as you embark on your custom home/renovation journey
Meet your environmental goals without “paying more”
Build your dream home and enjoy the process
Optimize is for you.
OPTIMIZE is a one-time purchase program that includes:
The full OPTIMIZE course curriculum,
The full How To Hire The Right Builder Course
Weekly group coaching calls throughout your build year (recorded so you never miss a session),
A private onboarding 1:1 call to map your specific project,
A six-month check-in 1:1 call to course-correct before the most complex phase of your build begins.
How To Hire The Right Builder Course
10 Project Ready templates to guide you through your project
Twelve months of full access
Optimize Course Modules:
Course Outline
Designing Your Project - Phase 1
Module 1 — Foundations: The Sustainable Build Mindset & Hiring A Designer
Busting the sustainable = expensive myth with data and real project examples
What is a sustainable home anyway?
Module 2 — Site & Passive Design Principles
Orientation, massing, and glazing — the free energy decisions made at design stage
How to evaluate a design for energy performance before you approve it
Working with your architect to protect passive design principles through the process
Module 3 — Building Envelope + Thermal Comfort
Insulation types, values, and where to invest vs where to save
Windows and doors — performance ratings, cost-benefit, and red flags
Air sealing — why it matters more than almost any other single decision
Module 4 — Mechanical Systems
Heat pumps, in-floor radiant, ERVs and HRVs — plain-language guide for homeowners
Right-sizing systems — how oversized equipment costs you twice
How to evaluate mechanical quotes and avoid unnecessary upgrades
Module 5 — Renewable Energy and Water
Solar — when it makes sense, when it does not, and how to evaluate proposals
Water conservation systems — greywater, rainwater, and efficient fixtures
Net zero vs near-net-zero — what is actually achievable at your budget
Module 6 — Sustainable Materials
How to evaluate materials for embodied carbon, durability, and cost
Sourcing local and low-impact materials in BC and Canada
Avoiding greenwashing — what "sustainable" actually means
Planning & Delivering Your Project - Phase Two
Module 7 — Budget Creation
What you should expect to see in your contractor’s budget
Why transparency is king
Understanding allowances, exclusions, and the line items contractors miss
Module 8 — Schedule & Control
Why schedules often break down, & why yours won’t
Module 9 —Project Control
RIM Framework & Meetings
Module 10 — Project Closeout
Holdbacks
Substantial Completion
Final Completion